REQUEST

Byte aimed to shift its positioning, emphasizing a people-first approach to technology. The brand and messaging required a reflection of this core value.

RESPONSE

Under my guidance, my team executed a comprehensive rebrand, crafted a messaging framework, and developed all necessary collateral to embody their new approach.

RESULT

With the updated visual style and messaging framework, Byte can now engage with its customers on a more human level, breaking down the taboo around technology.

RESPONSIBILITIES

• Creative/design director

• Concept and messaging

• Team management

• Strategy - creation bridge