REQUEST

To build out Foundry’s marcoms to reflect their radical positioning in the marketplace using a proven value-hacking methodology.

RESPONSE

As part of the engagement a full rebrand, new narrative, TOV, audience specific collateral, applied messaging and templates were built as part of the deliverables.

RESULT

The new suite of communications helped generate awareness and demand with existing and net new customers, directly via Foundry and indirectly via Microsoft, with an initial focus on Australia to then roll out to all regions.

RESPONSIBILITIES

• Creative/design director

• Concept and messaging

• Team management

• Strategy - creation bridge