REQUEST

Yarado wanted a complete rebrand, but wanted to keep their logo. Since robot automation is often associated with job loss and a lack of warmth, the goal was to give the brand a more personable image.

RESPONSE

Yara was born, a clever mnemonic found within the existing logo, used effectively across various channels. Now all communication can have a more human narrative and talk less about workload and more about work life.

RESULT

Yarado is now one of the Netherlands’ fastest-growing scale-ups in robotic process automation.

RESPONSIBILITY

• Creative/design director

• Concept and messaging

• Team management

• Strategy - creation bridge

• Design