REQUEST

After the annual office break dedicated to family time, Staples aimed to reintroduce their core products to people returning to work in the new year.

RESPONSE

The Back to Business campaign celebrated products vital to our customers' daily lives — a gentle reminder that without them, we'd be lost.

RESULT

Rediscover essentials! Our 'Back Together Again' campaign celebrated the emotional connection with office supplies, emphasizing their pivotal role. The outcome? A 25% increase in sales compared to the previous year

RESPONSIBILITY

• Creative/design director

• Concept and messaging

• Team management

• Art direction/design