PHILIPS – WAKE-APP

MAKE ME A MORNING PERSON

REQUEST

Create a playful digital app to record data for the Philips 'Make me a morning person' Wake-up Challenge on Facebook.

RESPONSE

A continuation of the Facebook page, utilising the charming design and gentle humour to record data from the general public participating in the challenge.

RESULT

Philips liked it so much, that they've made it an official support product for the Wake-up Light, so the app is still downloadable even though the campaign is over.

RESPONSIBILITY

  • Art director/Designer

  • Concept

  • Team management

  • Script writing

iPhone App - Profile set up

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Each morning we asked the Wake Up 1000 challengers to complete an exercise (tests were developed with a sleep scientist) that would check reflex, memory, or reasoning skills. It also asked them to fill in a short quiz on how they felt waking up.
 

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Results were collated and displayed anonymously through the Facebook and iPhone interfaces.

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FWA App of the day

Agency: Tribal DDB

ECD: Chris Baylis

CD's: Paul Fraser (Concept), Mariota Essery(Concept)

HOA: Mike Hambleton

Design Director: David Navarro

Design: Kavin Yaun

iPhone App: Media Monks

Animation: Keytoon Animation Studio