Staples sustainability

Consumers and governing bodies are requiring businesses to prioritise and contribute to preserving the planet. In fact, 81% of consumers are prepared to make personal sacrifices to address social and environmental issues, and they expect the same from the brands and products they choose.

In business, while time and money does the talking, sustainability has become a key factor when it comes to customers, recruitment and potential partnerships. It has been proven that a solid CSR protocol is good for business as well as your conscience – but it’s a bit of a minefield. Intangible and complex, how much difference can we actually make?

Staples wants to clarify, simplify, and make being a little bit kinder easy. With products and programmes that allow you to set goals, reach them, and understand how you got there, Staples can support you in reaching your green goals.

What: Print, online, and In-store

Where: Pan European

Role: Creative Director

Campaign

Campaign print executions