Request:

Digital transformation initiatives have been driving the workplace for years, but the pandemic ushered in a total change in mindset – and Telstra wanted to lead the new workplace narrative.

Response:

Understanding one of the most complex telco brands in Australasia was key to the execution. Simplifying the narrative was key to the campaign. Now Telstra can communicate in a way their customers can relate to.

Result:

“The team captured our key differentiators in market, and helped us to create clear messaging of our portfolio in a way that resonates for both our internal sales teams, as well as our customers.” Mary Hodson Head of Workplace Telstra Purple

Responsibility:

• Creative/design director

• Concept and messaging

• Team management

• Strategy - creation bridge

Overarching message

Website

Brochures

Browser ads

Outdoor advertising

Print Advertising