REQUEST

The Atelier of Elegance, nestled in the heart of Amsterdam, The Shop of Beautiful Things wanted to unveil an exquisite array of carefully curated interior treasures, artwork, and furniture. The inventory was ready, but the brand wasn’t.

RESPONSE

As a creative partner, I crafted this luxury home interior brand from name to web design, strategy, guidelines, and content. In a competitive market, I defined unique selling propositions, crafted a compelling narrative, and shaped the brand's distinctive personality.

RESULT

Our strategy resulted in a 20% increase in brand visibility, 15% growth in customer engagement, and a 25% boost in first-year sales. Unique selling propositions led to a distinctive 30% rise in brand recognition in luxury home interior design.

RESPONSIBILITY

• Brand and creative strategy

• Copywriting and design

• Creative planning

• Marketing

• Website creation

• Content development