Toilet Roll Bowling
ONLINE GAME AND MOBILE APP
Request
Communicate to consumers that Staples provides a range of products beyond the conventional office supplies.
Response
In a departure from the conventional use of fluffy puppy dogs or soft-skinned babies in toilet roll advertising, we introduced an unconventional game to communicate that Staples offers more than just office supplies.
Result
A fun bowling game that you can play whilst you have a moment during yourself during office hours.
Responsibility
Creative Director
Concept
Copy
Managing external build
Agency: Staples In-house
Production Company: Bannerboys
3D Characters: Kingcoma/Artbox
