VOLKSWAGEN TIGUAN

IT FEELS GOOD TO KNOW YOU COULD

REQUEST

Create an entertaining digital concept to support the UK’s ‘It feels good to know you could’ ATL campaign.

RESPONSE

The Virtual off-roader App seamlessly records your traveled distance via GPS, it transforms mundane journeys, like heading to the supermarket, into thrilling stages of a real-life rally. Elevating your driving experience with excitement around every turn!

RESULT

Secured the Volkswagen account through a successful pitch for Tribal DDB Amsterdam.

RESPONSIBILITY

  • Concept

  • Art Director

  • Designer

  • Pitch Build

The App and how it works.

Agency: Tribal DDB

ECD: Chris Baylis

Concept partner: Chris Catchpole